Shoppable Video Streaming is About to Change Everything Forget the wallet and coupons. Shopping in 2019 is more likely to involve two other essentials: a digital device and a bowl of popcorn. One of the biggest names in retail, Walmart, is investing in entertainment that will include shoppable programming. Its Vudu streaming video service, which offers digital…
How Bob’s Discount Furniture Avoided The Retail Apocalypse
Sears didn’t address the needs of the “omnichannel” consumer, a term coined in the mobile internet age. An omnichannel approach allows consumers to buy using the devices and locations in any combination they prefer. While digital natives might take the flexibility of an omnichannel retail world for granted, traditional retailers like Sears who did not…
More consumers than ever want retailers to personalize service
Dive Brief: As shopping becomes more ubiquitous through online, mobile and brick-and-mortar channels, retailers need to become more trusted advisors to their customers and more capable of providing them with personalized, immersive shopping experiences, according to new research from Accenture and the Retail Industry Leaders Association (RILA). The research found that 63% of consumers surveyed are interested…
5 Trends That Will Redefine Retail In 2019
The retail industry has undergone a significant transformation over the past decade, and it continues to evolve quickly. Led by advancements in digital channels, 2018 has been kind to retail in the US, with the market reporting growth every month so far after a record-setting 2017. Even so, the face of the market is quickly evolving, and…
The Top 10 Luxury Brands in China
China’s economic slowdown and the ongoing trade war with the US have had luxury brands worried about consumer sentiment, but Chinese shoppers are still stocking up on high-end handbags — and sneakers. Traditional luxury brands have maintained growth by adapting to Gen Z trends like streetwear and sneakers while leveraging new breed of Chinese brand ambassadors…
Why Video is Convincing
Trust is a huge factor in whether or not people believe something or someone. It plays into how we make decisions, who and what we buy into, and where we choose to spend our time and money. Convincing home sellers to list with you isn’t always easy, especially when many of your competitors are saying…
VIDEO AND REAL ESTATE
It’s said that landing pages with video have up to 800% greater conversion rates than the same pages without video; and videos are shared 1200% more than links and text combined. When it comes to real estate, video has been shown to attract sellers AND buyers, boost listings and increase sales. Video is highly sought,…
5 Awesome Examples Of Brands Using Live Video for Marketing
Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers. But what is it that makes live video successful, and how are brands using live…
Trends That Will Define Luxury eCommerce in 2019
Don’t get left behind. Luxury retailers need to understand the latest trends to succeed in 2019… With online sales of luxury brands expected to reach $70 billion globally by 2025. Transitioning from a physical store to positioning a luxury brand online is key for growth from 2019 onwards. And, digital marketing should be at the core of…
